SportVU was created in 2005 by Israeli scientists, Gal Oz and Miky Tamir, who had a background in missile tracking and advanced optical recognition. They had previously used some of that same science to track soccer matches in Israel.
SportVU was featured at national trade shows NAB 2007, in Las Vegas, and International Broadcasting Convention 2007, in Amsterdam. Shortly after, in 2008, SportVU was acquired by STATS LLC, one of the largest sports statistics companies in the world. STATS would go on to center SportVU efforts on basketball. During the 2009 NBA Finals in Orlando, STATS successfully demoed their SportVU technology for NBA executives. At the start of the 2010-2011 NBA season, four teams were contracted to use SportVU, the Dallas Mavericks, Houston Rockets, Oklahoma City Thunder and San Antonio Spurs.
For more check out this WSJ article from 2017; https://www.wsj.com/articles/the-israeli-tech-startup-that-changed-the-nba-1510068323