Editors considered James’s pieces so unusual that few believed them suitable for their readers. In an effort to reach a wider audience, James self-published an annual book titled The Bill James Baseball Abstract beginning in 1977. The first edition of the book presented 80 pages of in-depth statistics compiled from James’s study of box scores from the preceding season and was offered for sale through a small advertisement in The Sporting News.
Over the next three years James’s work won respect, including a very favorable review by Daniel Okrent in Sports Illustrated. New annual editions added essays on teams and players. By 1982 sales had increased tenfold, and a media conglomerate agreed to publish and distribute future editions.