This is something I have grappled with myself in different teams & situations. I also had a recent conversation with a couple of people on twitter on the problem with Video Editors v Performance Analysts. There are a lot of people and organisations who consider themselves as having or being Performance Analysts when in fact they could really only be called video editors. Clearly the editing process is part of being a Performance Analyst but the role does not finish at that. This is something I constantly come across and it can be frustrating to see. Performance Analysis is about so much more than just Capture – Code – Copy!! As Andy Smith stated at the recent GSIC conference.
It’s a bit like the difference between being a book-keeper and a Chief Financial Officer. A book-keeper’s job is to Capture all the invoices/payments etc.. Input (Code) them into a computer system and Copy that information to some standard report and send it onto the decision makers. Whereas a Financial Officer has a seat on the board, is involved in the decision making process and at least has the ear of the CEO and other key personnel. In smaller organisations the CFO might have to do the book-keeper job as well but still holds the responsibility of CFO. Can you say the same in your current analysis role?
This analogy can be easily applied to Video Editors and Performance Analysts. If the limits of your job are to Capture, Code and Copy match highlights and pass them on, can your role really be considered any more than a video editor? Sometimes the limits are put in by the manager, whether through fear or a lack of knowledge about what’s possible, some managers want nothing more than someone to hand them a highlights reel. However it is up to people to push themselves to become more like a CFO and be part of the decision making. That won’t mean you have a say in final selection or recruitment of players but it should mean you have a place at the table.
First thing to say is it’s not always that easy. Mangers can often put you in a box and while you can do your utmost to change that it, might not always be possible. So what can you do?